The first work platform you'll love to usemonday.com is a work management platform designed to help teams plan, track, and manage their work. User research revealed that many users genuinely love using the platform, an insight that became the foundation of a global 360° brand campaign.
I worked on the end-to-end creative execution of the campaign, translating the core concept into a cohesive visual system across out-of-home and digital channels. This project also marked the introduction of the purple llama as a central brand character, designed to stand out in public spaces while remaining consistent across digital and motion environments.
The campaign was rolled out across multiple global markets and formats, requiring close alignment between OOH, digital placements, and film assets. My work focused on maintaining strong brand consistency, fast readability at scale, and seamless adaptation across channels, all under tight timelines as part of a broader 360° launch.
Created as part of my work as a Marketing Designer at monday.com.
AI you'll love to use
This campaign introduced monday.com’s AI capabilities in an emotional and approachable way, building on the existing brand platform while evolving the visual language toward a more tech-focused direction without losing its human tone. At the center was monday sidekick, an AI-powered assistant that helps users automate tasks, generate insights, and move work forward within the platform. The purple llama continued as a key brand character, updated to support the new AI-focused narrative across channels.
I worked on the creative execution of the campaign across out-of-home and digital formats, translating the AI story into a cohesive visual system. The campaign launched across multiple global markets and included both photographed and AI-generated human visuals. The work focused on clearly communicating AI features, maintaining brand consistency while updating the visual language, adapting assets across regions and placements, and delivering at scale under tight timelines as part of a broader 360° rollout.
Created as part of my work as a Marketing Designer at monday.com.
monday.com's Conferences and eventsANA Conference - Nashville, TN
For monday.com’s sponsorship of the ANA In-House Agency Conference in Nashville, I designed OOH assets placed across key touchpoints around the event.
This included escalator and elevator branding inside the conference venue, as well as signage at the airport, creating a cohesive brand presence from arrival through the conference experience.
Created as part of my work as a Marketing Designer at monday.com.
Motion by Noa Kahana
Gartner Conference - London UK, Tokyo JP
As part of monday.com’s presence at Gartner conferences in London and Tokyo, I designed a cohesive set of large-scale on-site event branding assets for the physical conference environment. The work included entrance signage, elevator branding, and a branded feature wall, adapted for different venues and markets while maintaining a consistent visual language. The project focused on clear communication at scale, strong brand visibility in high-traffic areas, and seamless adaptation across locations.
Created as part of my work as a Marketing Designer at monday.com.
