The first work platform you'll love to usemonday.com is a work management platform designed to help teams plan, track and manage their work. User research revealed that many users genuinely love using the platform, which became the foundation of the campaign. The campaign also marked the launch of the purple llama as a central brand character, created to stand out in public spaces and support long-term brand recognition.
The OOH campaign was designed and executed across multiple global markets, defining a clear visual language and adapting it across formats and environments. The work focused on ensuring fast readability at scale, maintaining alignment with film and digital assets, and delivering under tight timelines as part of a broader 360° rollout.
Created as part of my work as a Marketing Designer at monday.com.
Visual Exploration
Early exploration focused on finding the right balance between the brand character, headline and product UI.
Different visual compositions and hierarchies were tested to ensure the message remained clear, emotional and impactful when viewed from a distance and across varied OOH environments.
Use case Design
Each OOH asset was built around a realistic product use case.
Custom boards were designed to reflect authentic workflows inside the platform, ensuring the product visuals felt credible and relevant rather than generic or decorative.
Final OOH Execution
The campaign came to life across some of the world’s busiest public spaces, spanning transit systems, stations and city streets across multiple global markets.
From the NYC subway and Chicago trains to airports, lounges and CES Las Vegas, the campaign established a strong presence across the United States.
It continued internationally across the London Tube, transit networks in Sydney and Melbourne, Paris train interiors and digital street screens, and public transport systems in Berlin, Munich and Hamburg.
The campaign was later extended with a small Valentine’s Day activation, featuring a dedicated OOH placement in the NoMad area of New York City.
Digital Assets
As the campaign moved from the street to the screen, the same feeling stayed intact.
The visual language and emotional tone were adapted across digital formats, keeping the experience consistent wherever the brand appeared.
The campaign was featured in several industry publications: